As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"? 

Here are 3 of the worst to avoid believing and the truths behind each lie. 

Marketing Lie #1

People don't read, they scan

This one makes an appearance now and again and it paints a bad picture of good marketing.

If this were true all necessary information would be scanned and never read... 

Good marketing isn't about keeping everything short and to the point.

It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.

Marketing Truth

 People read what matters

They cut out the noise and only read info they want the most. 

Marketing Lie #2

 You must find a niche to start your business

While you continue to overthink, other people have already started building their brand

You don't need anything however by...

Image Credits: Freepik

Big brands won't tell you this:

The real reason as to how they become so successful.

Every day brands flood our social media feeds!

They're all shouting in a desperate attempt to win a space in our minds.

The more brands shout, the less we pay attention.

This is why, while all other brands are shouting.

Smart brands whisper and let their actions do the talking!

Want to influence your customers subconsciously?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere

Image credits: Freepik

You have the ability to influence minds and build a brand that spreads across social media.

How To Build A Brand That Influence Minds

To build a brand, you need to increase your social currency.

Social currency is how good you look in front of your audience.

To increase your social currency, increase your audience's social currency by making them look good.

Here's how to do it:

1. Post with a purpose.

2. Define clear goal your audience wants to reach.

3. Not sure? Ask them.

4. Post content that helps them reach that 1 goal.

5. Create conversations.

6. Nurture your audience while they're trying to reach that goal.

7. Release content and other resources regularly that all point to achieving their goal.

Then only you'll build a community that shares regularly!

Want to learn how to build a brand that influence minds?  Click here to join our private community of 300+ creators (only winners allowed inside).

Robert & Alek
CEO Sphere